As of November 3, 2026, leads with 67% of head-to-head picks across 3 votes.
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Early results after 3 picks. They settle as more people vote.
- 11 pick67%
- 21 pick67%
- 31 pick67%
- 41 pick33%
- 51 pick33%
- 61 pick33%
The case for each
Nike
Just Do It: the Swoosh, Air Jordan and the world's biggest sportswear company.
Adidas
The three stripes, from Samba and Superstar to Messi's boots; Germany's sporting icon.
Puma
Founded by Adi Dassler's brother Rudolf, home of the Suede and Pelé's and Usain Bolt's spikes.
Converse
The Chuck Taylor All Star, on basketball courts since the 1920s and on everyone's feet since.
New Balance
From dad shoes to fashion favourite: the 990 and 550 are made partly in the US and UK.
Vans
Off the Wall: skateboarding's shoe, with the Old Skool and the checkerboard Slip-On.
Asics
The Japanese running brand behind the Gel-Kayano, now a fashion sneaker too.