As of November 3, 2026, leads with 67% of head-to-head picks across 4 votes.
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Early results after 4 picks. They settle as more people vote.
- 11 pick67%
- 21 pick67%
- 31 pick67%
- 41 pick67%
- 51 pick33%
- 61 pick33%
- 71 pick33%
- 81 pick33%
The case for each
Gucci
Florentine leather since 1921, the double G and Alessandro Michele's maximalist revival.
Louis Vuitton
The LV monogram trunk maker since 1854, the world's most valuable luxury brand.
Chanel
Coco Chanel's little black dress, tweed suits, the 2.55 bag and No. 5.
Dior
Christian Dior's 1947 New Look reshaped women's fashion after the war; today Dior leads the LVMH group.
Prada
Miuccia Prada's black nylon backpack made minimalism the height of luxury.
Hermès
Saddle makers since 1837; the Birkin and Kelly bags are the most coveted in the world.
Versace
Gianni Versace's Medusa, gold and the jungle dress that helped create Google Images.
Balenciaga
Cristóbal Balenciaga's sculptural couture, reborn as oversized streetwear under Demna.